Question 1

What is domain reputation?

Accepted Answer

Domain reputation is a score that email providers assign to your domain based on sending patterns, authentication records, complaint rates, and engagement metrics. A higher reputation means better inbox placement for your emails.

Question 2

How does DNS authentication affect deliverability?

Accepted Answer

SPF, DKIM, and DMARC work together to prove that emails from your domain are legitimate. Without these records, email providers are more likely to flag your messages as spam or reject them outright. Proper authentication is the foundation of email deliverability.

Question 3

What is a BIMI record?

Accepted Answer

BIMI (Brand Indicators for Message Identification) lets you display your brand logo next to your emails in supported email clients like Gmail and Apple Mail. It requires a DMARC policy set to quarantine or reject, plus a verified brand logo.

Question 4

Why is my score low even though I have SPF and DKIM?

Accepted Answer

A low score could mean your policies aren't strict enough (e.g., SPF with ~all instead of -all, DMARC with p=none), you're missing records like DMARC or BIMI, or your domain doesn't have a website (A record). Each factor contributes to your overall reputation.

Question 5

How often should I check my domain reputation?

Accepted Answer

Check after any DNS changes and at least monthly during active campaigns. DNS misconfigurations can happen silently — a deleted SPF record or expired DKIM key can tank your deliverability overnight. ColdRelay monitors this continuously for you.

Domain Reputation Checker

Frequently Asked Questions

ColdRelay Protects Your Domain Reputation